TRIATHLON
BUSINESS
LIFE

THE BOOK

A path of personal and athletic growth, where physical training intertwines with mental coaching to face the challenges of the “triple” with clarity and determination. The proposed approach, designed for non-professional athletes and aimed in particular at managers and entrepreneurs, does not focus solely on competitive performance, but on something deeper and more lasting. Through stories and practical advice, the author teaches how to overcome one’s limits, manage performance stress, build an effective routine, and maintain high motivation. The Ironman project does not end with a single race, but becomes a way of being, a source of energy and fulfillment that resonates in every area of daily life.

Price: 28€ / 28 CHF

THE EVENTS

FRIDAY 19TH SEPTEMBER

Ubik Bookstore in Cervia

Book signing with the author Stefano Massa at the UBIK Bookstore in Cervia (Viale Roma 19D), on the occasion of the major IRONMAN ITALY event on September 20–21 in Cervia. 

Featuring a special appearance by Dario “Daddo” Nardone (mondo triathlon.it).

FRIDAY 26TH SEPTEMBER

Fantini Club in Cervia

Presentation at the Fantini Club in Cervia (Lungomare G. Deledda 182), on the occasion of the Italian Sprint Triathlon Championship, taking place from September 26–28. 

Event moderated by Dario “Daddo” Nardone (mondotriathlon.it).

WEDNESDAY 1ST OCTOBER

Conca Bella
Restaurant
Wineshop

Presentation at the Wine Bar of Ristorante Conca Bella (Via Concabella 2, 6833 Vacallo).

THURSDAY 2ND OCTOBER

La Filanda

Presentation at La Filanda (Via Industria 5, 6850 Mendrisio), hosted by Stefano Ferrando (RSI sports journalist).

GALLERY

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