TRIATHLON
BUSINESS
LIFE

THE BOOK

A path of personal and athletic growth, where physical training intertwines with mental coaching to face the challenges of the “triple” with clarity and determination. The proposed approach, designed for non-professional athletes and aimed in particular at managers and entrepreneurs, does not focus solely on competitive performance, but on something deeper and more lasting. Through stories and practical advice, the author teaches how to overcome one’s limits, manage performance stress, build an effective routine, and maintain high motivation. The Ironman project does not end with a single race, but becomes a way of being, a source of energy and fulfillment that resonates in every area of daily life.

Price: 28€ / 28 CHF

THE EVENTS

SUNDAY 18TH JANUARY 2026

Award for Cultural Merit

The Municipality of Vacallo (Switzerland) has awarded Stefano Massa, author of the book "TRIATHLON BUSINESS LIFE," a cultural award. The book discusses Triathlon/IRONMAN, with a vision that endurance competition must certainly aim for sporting success, but must also be compatible with and, above all, functional to the pursuit of self-awareness, for a life filled with personal satisfaction and victories in every area—family, work, and social life.

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FRIDAY 19TH SEPTEMBER 2025

Ubik Bookstore in Cervia

Book signing with the author Stefano Massa at the UBIK Bookstore in Cervia (Viale Roma 19D), on the occasion of the major IRONMAN ITALY event on September 20–21 in Cervia.   Featuring a special appearance by Dario “Daddo” Nardone (mondo triathlon.it).

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FRIDAY 26TH SEPTEMBER 2025

Fantini Club in Cervia

Presentation at the Fantini Club in Cervia during the Italian Triathlon Championships, featuring Riccardo Giubilei, Mattia Missiroli, Stefano Massa, and Claudio Fantini. Hosted by Dario "Daddo" Nardone.

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